The latest tweet from a leading and dominant source has made quite a stir in the industry. The tweet quotes – “28% of online marketers have minimized their advertising budget for funding more to digital marketing strategies”. This suggests a drastic shift from old-school marketing to non-traditional online channels. Digital marketing has now become one … Read more
Copy could be defined as a direct conversation with prospective customers. Copywriting essentially uses a series of written words to convince people to take action, such as making a purchase, requesting a demo, submitting an application form, downloading a PDF file, etc. While nearly all modern-day business owners have invested in this particular strategy, only … Read more
“Design is not just what it looks and feels like. Design is how it works.” – Steve Jobs Person A to B: “Can you please check out in your phone the latest value of GBP/JPY currency pair in foreign exchange market?” Person B to A: “Well, it’s going good and also likely to get a … Read more