The latest tweet from a leading and dominant source has made quite a stir in the industry. The tweet quotes –
“28% of online marketers have minimized their advertising budget for funding more to digital marketing strategies”.
This suggests a drastic shift from old-school marketing to non-traditional online channels. Digital marketing has now become one of the most popular ways to boost online sales. Predictions from market experts suggest that spending on digital marketing is going to increase by 12-15%. But what is more surprising is that businesses have a hard time measuring the results of digital marketing campaigns.
It is important to make sure that you have the right company offering the best SEO in London or in your preferred location and spending the budget properly to boost online sales. Below I have discussed some leading digital marketing KPIs (Key Performance Indicators) that businesses should be tracking to boost the online sales figures of the organization.
- Social Media Marketing KPIs
Another crucial part of the digital marketing strategy that helps increase sales is social media marketing. There are many valid reasons that strengthen the fact that more than 90% of young adults form the maximum section of online traffic using social media.
Now, this is something very interesting, specifically for the B2B companies out there in the middle. In a survey report, 84% of CEOs and VPs have stated that social media influences purchasing decisions. Some key metrics are:
- Social shares
- Click-through with bounce rate
- Impressions
Get quotations from the best SEO companies in London or from other preferred locations to make the most of the opportunity.
- Email Marketing KPIs
It should not surprise that email marketing has become one of the most effective marketing techniques that helps in increasing online sales. Almost 60% of marketers have stated that email marketing helps in increasing ROI. Another fascinating revelation is that this KPI can yield $44 for every spent of $1. Some of the top email marketing metrics that every business should measure are
- Click-through rate (CTR)
- Return on Investment (ROI)
- Conversion rates
- Unique open rate
- Bounce rate
Digital marketing company in London or from any other location ensure that all these metrics are followed to drive the best outcomes for the clients. So, this is high time to work with a professional agency.
- Digital Ad KPIs
For businesses looking forward to boosting the online retail or eCommerce sales, it is a must for them to consider digital advertising. Not to mention, online advertising has become one of the most profitable ways to boost online sales. Reports suggest that when non-viewed ads are filtered out, the brand’s reputation increases by 31%.
One best way to ensure that the ads resonate well with the target audience and hits the mark is by keeping an eye on all the metrics related to digital advertising. Some of the top metrics to follow and to keep a close check are
- Lead to close ratio
- Cost-per-click (CPC)
Digital marketing agencies, with the help of cutting-edge SEO services in London and other parts of the world, make sure that they abide by all the KPIs and their metrics to deliver the desired outcomes. Of course, many other elements exist to get the maximum sales, but starting with the ones discussed above would positively impact the overall sales figure.